Blog

Arabic Digital Marketing

Guides, strategies and resources to position your company in Arabic markets.

24 April 2026 · Youssef Ettobi

Arabic SEO: Complete Guide for European Companies in 2026

Everything you need to know to rank your company on Arabic Google. Native keyword research, hreflang, content by dialect and strategy by market.

Read article →

10 April 2026 · Youssef Ettobi

Why SEMrush and Ahrefs Fail with Arabic (and What to Use Instead)

Technical analysis of the limitations of SEMrush, Ahrefs and Moz for Arabic keywords. Alternative methodology using Google Search Console, Keyword Planner and native validation.

Read article →

25 March 2026 · Youssef Ettobi

Standard Arabic vs Dialect: Which to Use on Your Website and Why

Technical and strategic analysis to decide which variety of Arabic to use on your website: MSA, Gulf Arabic, Egyptian or Darija. With direct impact on SEO and conversion.

Read article →

5 March 2026 · Youssef Ettobi

How to Translate Your Website into Arabic Without Getting Penalised by Google

Technical guide to implementing an Arabic version of your website without duplicate content, automatic translation penalties or hreflang errors. With real examples.

Read article →

10 February 2026 · Youssef Ettobi

Arabic Google Ads: Mistakes Every European Brand Makes

Technical analysis of the most common failures in Arabic Google Ads campaigns: targeting, keywords, match types and account configuration for MENA markets.

Read article →

15 January 2026 · Youssef Ettobi

Hreflang for Arabic: How to Configure It Correctly Across 22 Countries

Technical guide to implementing hreflang on websites with an Arabic version. Avoid the most common mistakes with x-default, language vs region and bidirectional URLs.

Read article →